First Realty Marketing Positions 

Internal Marketing Coordinator 

• Manage the brand across 3 branches 

• Prepare for, set-up and attend housing fairs, Camp War Eagle, etc 

• Coordinate or capture the photography of properties 

• Ordering and managing promotional items 

• Website updates 

  • Management - Wordpress

  • Brokerage - Wix 

• Chamber involvement

  • Sponsorship coordination 

  • Event attendance 

• Managing Reviews across 3 branches and updating the websites bi-annually 

• Execute the launch strategy 

• Facilitate Cross-Promotion Across 3 branches of Business

• Nurture Local Business Partnerships with who are in the same industry and support the same target audience 

• Social Media content creation and platform management for  Management and Brokerage Facebook and Instagram 

• Email marketing through Flodesk; building and managing lists, sending emails quarterly for management and monthly for brokerage 

• Collaborate with property managers to increase tenant and owner retention and develop a tenant referral program 

• Assist agents with annual gifts or partner appreciation 

Characteristics:

• Self-manage 

• People person 

• Creative

• Not recent grad 

• Familiar with local area 

• Knows Real Estate 

Marketing Coordinator

Location: Auburn, AL | Position Type: Full-Time

About First Realty:
 First Realty is a trusted name in residential and commercial real estate in the Auburn-Opelika area. With three branches—Property Management, Commercial Services, and Residential Brokerage—our team is dedicated to delivering protection, guidance, and convenience to property owners, tenants, buyers, and sellers across Lee County.

We’re seeking a Marketing Coordinator to lead and manage brand efforts across all three branches of the business. This role is ideal for someone with a strong foundation in marketing who enjoys a mix of digital strategy, content creation, event marketing, and community engagement. You’ll report directly to First Realty’s Co-Owners/Broker and collaborate closely with agents, property managers, and local partners.

Key Responsibilities

Brand Management & Strategy

• Maintain a cohesive brand presence across Property Management, Commercial, and Brokerage divisions

• Execute launch strategies for new services, partnerships, and seasonal campaigns

• Coordinate cross-promotion and strategic alignment between business branches
  
  

Digital Marketing & Content

• Manage and update websites (WordPress for Management, Wix for Brokerage)

• Design marketing materials, social media graphics, and print collateral using Adobe Creative Suite or Canva

• Create and schedule social media content (Facebook and Instagram) for Management and Brokerage

• Build and manage email campaigns via Flodesk (quarterly for Management, monthly for Brokerage)

• Monitor and manage online reviews across all branches; update website testimonials bi-annually
  
  

Event Marketing & Community Engagement

• Coordinate First Realty’s presence at events like Camp War Eagle, housing fairs, and Chamber functions

• Organize and attend local sponsorship events; manage promotional item inventory

• Support agent initiatives including annual gifts and client appreciation
  
  

Partnership Development

• Nurture and develop local business relationships within the housing, real estate, and property service industries

• Seek opportunities for collaborative marketing efforts that support shared audiences
  
  

Creative Collaboration & Retention Support

• Coordinate or capture property photography

• Collaborate with property managers to improve tenant/owner retention and build a tenant referral program
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, or related field

• Minimum 2 years of marketing experience, preferably in real estate, property management, or small business marketing

• Proficient in Canva or Adobe Creative Suite (Photoshop, InDesign, Illustrator)

• Experience managing websites (WordPress, Wix) and email marketing platforms (Flodesk preferred)

• Strong communication, project management, and organizational skills

• Comfortable attending events and working occasional evenings/weekends as needed

• Familiarity with the Auburn-Opelika area is a plus
  
  

Why Join First Realty?

You’ll be part of a team that values professionalism, initiative, and community involvement. This role offers the chance to make a direct impact on a respected, growing real estate company while enjoying the variety and creativity of a fast-paced marketing role.